Placecloud is the home of the 'microdocumentary'.

Scholars and writers use their smartphones to make very short documentaries (c. 3 mins) on location. These places are generally the opposite of landmarks: they are the apparently anonymous places that surround our everyday lives. But Placecloud reveals that no place is truly anonymous. Every place has a story to tell. Every place is significant.

Placecloud democratises documentary-making by allowing anyone with a smartphone to tell a story about a place. The app unlocks the knowledge and imagination of scholars, writers and storytellers across the world to share their vision of specific places.

Taken as one, the 'microdocs' on Placecloud reveal what we think of as the world's 'inner geography'.